Adidas and Nikes are the brands that are going to be in this year’s Grammys, and this year they are also going to get to dress up.
The brands will have a look in the video for their upcoming collaboration, which was shot by the two companies in collaboration with the Grammy-nominated band Black Sabbath.
In this exclusive clip, Black Sabbath’s guitarist and singer Nick Mason and the rapper Snoop Dogg will be seen sporting the pair of Nike Air Max 350s.
As they wear the shoes, Mason exclaims: “I have no idea what I’m wearing!
They look like sneakers!”
Nike has a history of releasing high-profile collaborations with celebrities.
In 2011, the brand teamed up with Madonna to produce a short video featuring her, but the video was deemed to be too provocative by the media.
In 2014, the brands collaborated with Beyonce to create a short clip of her performing at Coachella, which ended up being taken down due to censorship concerns.
In 2015, Nike released a short film with a young Black woman wearing a pair of Air Max 1s.