By Ravi Kaur, ReutersIndia’s capsule wardrobe is opening a second store in India on Sunday and has hired more than 1,500 people, its founder said on Friday.
India is one of the fastest-growing markets for clothing, with some 5.3 million garment shoppers a year.
A capsule wardrobe stores sells designer clothes, as well as basics and casual items.
It also carries a range of other brands such as Lululemon and Anthropologie.
The store is part of a trend that started in China and is spreading globally, with more than 2,000 such stores already in India, according to the website of Indian brand brand The New World.
It was established in 2011 by former fashion designers and designers who wanted to open stores with high-quality, organic goods.
The store is owned by a team of former fashion models, including actor-turned-actor Prabhjot Singh.
The new store in Puducherry, where the brand was established, has 1,800 square feet, said the co-founder of The New York-based brand.
The space will feature “fashion and lifestyle brands, a collection of brands that are not only inspired by Indian culture but also from the West”, he added.
The stores, which will also carry a wide range of cosmetics, jewellery, footwear and accessories, will sell at a premium, said Rajesh Prakash, a senior analyst at Euromonitor International.
The space will have a range in men’s, women’s, and children’s clothing, said Prakap, who also owns clothing outlet Zara India.
“We are trying to reach out to the young people who are not interested in traditional fashion, but rather are looking for a new way to explore,” Prakay told Reuters.